Content
What makes a Strong Content Strategy?
Informing the Reader
What are you doing to inform the reader about your product, service, person, or article? How are you expressing why the reader should be going to your site and signing up for your service or get to know you more? Are you actually writing content a reader will actually search on Google and read through?
I specialize in creating informative content to drive a reader down the conversion funnel that also Ranks on Google.
Sell to a conversion point
The point of Content is to drive a conversion point – resulting in a sale, call, form fill, or an email. Every organization or person’s site needs a conversion point based on a blog or service page. Generally blogs can pass SEO value and Authority from a blog garnering traffic to the appropriate conversion page.
We will walk through the process of defining these very important conversion points to not only drive traffic, but also to have someone convert on a specific webpage.
SEO Intent - Value on Google
What is your SEO Intent? Is this article Informative? Do you want to strictly sell?
We use all of our data tools to determine what the SEO intent of a specific page but also which keywords will RANK. These factors include SEO concepts like Search Volume, Keyword Difficulty, Internal and External Linking, Traffic Potential and so much more.
