eCommerce & SEO
How does Ecommerce work with SEO?
Product Pages
Lets say you sell shoes. You sell hundreds upon hundreds of shoes and have your eCommerce platform down and all set up. How do you optimize each product detail page for SEO? You first can do competitive research to get your special brand of sneakers or dress shoes to rank. Does “men’s black shoes with wooden sole” rank higher than another possible keyword?
You then go with the On-Page optimizations for that specific shoe.
Category Pages
You sell shoes. You sell flats, high heels, men’s shoes, women’s shoes, flip flops, and every other variation you can think of. You need to break those down into category pages for the customer to help navigate what they want.
Spending a ton of time researching keywords and working on your On-Page Optimizations for each category will pay off for your brand. Category brands will pop up on Google for your customers to explore.
Keyword Targeting + Articles
The point of Content is to drive a conversion point – resulting in a sale, call, form fill, or an email. Every organization or person’s site needs a conversion point based on a blog or service page. Generally blogs can pass SEO value and Authority from a blog garnering traffic to the appropriate conversion page.
We will walk through the process of defining these very important conversion points to not only drive traffic, but also to have someone convert on a specific webpage.